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The newly developed Chamber of
Commerce website, for Lacon Illinois, is a
perfect example
of a
functioning team effort.
LaconChamber.com
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I guess I should let you in on a
little secret...I can't do this alone.
As it turns out, I'll be needing your help to
make your website a complete success. If this is disappointing
news to you...I'm sorry. But, on the bright side, I truly
believe once you get into it, you'll find it very exciting and
satisfying to take part in the process and see your website
materialize. Just follow the easy outlined steps below and you'll
be marveling at your accomplishment in no time!
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First off, you'll need a
domain name (.com)
and a hosting service. I recommend
Hostway.com
There, you can register your domain name (or transfer an
existing one), and sign up for your hosting package.
Choose the economy standard package (Windows, not Linux) for
$17.95 a month (the discount if you pay annually) and set up
your account. This keeps everything in your name and
keeps your costs down since I don't have to bill (i.e.
mark-up) your hosting and domain expenses. |
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Now you need a logo.
If you already have a logo...wonderful! You should also
have it on a disc or on your hard-drive that you can send to
me (in it's original un-compressed form). If you can't
find it, perhaps you can contact the designer who created it
for you. It is your property after all and they are
obligated to send it to you, or me with your permission.
Scanning your logo is a last resort...It is very hard to get a
nice clean image of a scanned logo vs. a photograph. If
you don't have a logo, this is an important detail for me to
know up front. I can re-make it if I have to. |
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Photos. If you
currently use a hardcopy brochure, and/or you've had
professional photos taken of your business or organization,
I'll need those on a disc in their original,
uncompressed form. If you don't have photos on a disc, I
can scan them from your brochure. Unlike a logo, photos can scan
very nicely. (If scanning is going to be required, this is
another important detail to let me know).
Now, I don't claim to be a professional, but if you live in
close proximity and you have just a few photos needed, I've
got a pretty good camera and a pretty good eye. Stock
photos are also an option...Check out
rubberball.com
as a terrific source for royalty-free digital
stock photos available online. I'll just need proof of
purchase. If you just plain prefer not to use photos,
there is no reason why you can't have a very professional
website without them. Even cheesy clip art, when implemented
properly, can make a nice visual difference. It's entirely your choice! |
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Key Words. These
are the words that are tucked into the source code of your
pages and are a very important search engine strategy.
Click on the 'Getting
Noticed' section of this website for more
information on key words, meta tags and descriptions. |
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An Outline of your
business or organization is imperative in architecting and
navigating your
website. Start with Home and Contact...those are the two
easy ones. Now you probably have a product or a
service, and you'll want people to know more about your
company. Your outline doesn't have to be perfect, it can
be random thoughts that I'll piece together. I can be
clever with your naming conventions or we can go with a more
conservative route. It's your call. When you are
developing your outline, you may have sub-categories (or 2nd
level landing pages). Just let me know so I can construct the most
intuitive and seamless navigation. |
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OK, here comes the hard part.
Copy. Many clients find it very difficult to
write the copy for their websites. If you already have a
hardcopy brochure, that's a huge start. If you want to
embellish on current materials that you have, I can do that
too. If you feel comfortable with writing the copy for your
website, start on a fresh word document and go to town, but,
If you are positively paralyzed and can not get a single word
written down, I can put you in touch with great people who specialize in
that. |
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The Look and Feel of your
site. Ideally, I would like to meet you in person and
learn as much as I can about you, your business and your industry. Website
development is very diverse and this allows me to translate
your 'hardcopy' self and business into
your online persona. If it's not geographically possible
to meet, I still want to get to know you. Send me to your
competitor's sites as well as the sites that you personally
enjoy visiting. |
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What kind of Functionality
do you want your site to have? As I've mentioned throughout
this site, my forté is online brochures, but maybe you
want to have shopping cart and e-commerce capabilities.
Well, even though that is out of my realm, what I can
do is develop your site to compliment your hardcopy identity as
a catalyst from which to build off of. You can still be
live and in color with a 'coming soon' section. When you're ready for programming,
there are many options out there to choose from. |
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Finally, choose a
Timeline. I generally say 4-6 weeks because it
requires 2-3 weeks for you and 2-3 weeks for me. If you can
gather everything on this list prior to asking for this quote,
you'll be amazed at how well this process goes. While 2-3 weeks out of
your busy schedule, I know, is asking a lot, delegate some
tasks out and you'll be done in no time...but please, don't
drag this out. It's frustrating for me to go back to
a partially finished site and it's frustrating to feel guilty and pressured to get it done.
(Plus, you paid your 50% down.) You gotta trust me on this
one...don't drag it out! |
Okeedokey, on to the next building
block...See how easy this is?

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